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Tagged With: XR

Hopps and Wilde Get Augmented Headline News

Disney and Snap Launch ‘Zootopia 2’ Activations and Snapchat AR Lenses

By Dan Sarto | Monday, November 10, 2025 at 1:18pm

New campaign includes in-person immersive experiences at Los Angeles locations like The Grove and The Americana as well as 7 new lenses based on characters from the film.

Heading to Turin This October Headline News

‘Frankenstein’ Cinematographer Dan Laustsen Set for VIEW 2025

By Dan Sarto | Wednesday, October 8, 2025 at 4:32pm

It’s less than one week away… the person behind the camera on Guillermo del Toro’s highly anticipated film joins more than 150 award-winning speakers from the world of animation, VFX, games and AI who will take part in a packed schedule of keynotes, talks, panels, workshops and masterclasses; event runs October 12-17 in Turin, Italy.

On the Road to Turin Headline News

VIEW 2025 Reveals Expansive Full Conference Lineup

By Dan Sarto | Thursday, October 2, 2025 at 9:53am

It’s just 2 weeks away… more than 150 award-winning speakers from the world of animation, VFX, games and AI will take part in a packed schedule of keynotes, talks, panels, workshops and masterclasses; event runs October 12-17 in Turin, Italy.

Heading to Stuttgart Headline News

FMX 2025 Releases Final Program Update, Teaser Shorts Series

Ahead of tomorrow’s Day 1, the conference teases ‘Mufasa’ technical innovations, new VFX talks, Dave Gouge’s studio insights panel, targeted career sessions, and a short film YouTube series diving into topics such as taking cinematic images from Unreal Engine.

People Headline News

Matthew Thunell Joins 9iFX as VP Business Development & Strategy / EP

Exec’s 20-year career began at Lucasfilm/ILM; has worked on a diverse range of projects, from ‘Star Wars’ to campaigns and collaborations with Ferrari, Lady Gaga, and the U.S. Department of Defense.

Honoring VFX Pioneers Headline News

Dr. Jacquelyn Ford Morie to Receive VES’ Georges Méliès Award

The acclaimed virtual reality/immersive technology pioneer will be presented with the award at the 23rd Annual VES Awards on February 11, 2025, at The Beverly Hilton hotel.

People Headline News

Cinesite Appoints Adipat Virdi as XR Executive Director

The former Facebook Global Creative Product Lead for Immersive will lead and develop client relationships for new projects as the company expands its footprint in the immersive market.

Responsible AI? Headline News

Disney Establishes AI Oversight Unit for ‘Responsible’ Tech Research, Advancement

A newly-created Office of Technological Enablement will be headed by previous Walt Disney Studios CTO Jamie Voris, and will explore opportunities and risks associated with AI, mixed reality, and other current and emerging tech.

Celebrating 25 Years Headline News

Immersive ‘Bikini Bottom’ Experience Launches for Apple Vision Pro

In celebration the ‘SpongeBob SquarePants’ 25th anniversary, Paramount+ app lets users transform their space into Bikini Bottom with a direct view of the iconic pineapple-under-the-sea and more.

People Headline News

RADiCAL Adds Habib Zargarpour, Joe Marks and Dane Allen Smith to Advisory Board

The three industry leaders bring decades of shared experience to the AI mocap and real-time 3D creation tools developer as it ramps up its product expansion.

virtual production Headline News

Meptik’s ‘Studio in a Box’ Accelerates Virtual Production

Pre-configured Disguise studio control stacks for projects of all sizes include ROE LEDs, camera tracking, comprehensive creative and technical support, and training in one seamless solution.

Marvel Meets XR Headline News

Marvel and ILM Drop ‘What If…? – An Immersive Story’ Trailer

By Dan Sarto | Wednesday, May 22, 2024 at 10:26am

The first-ever interactive Disney+ Original Story, from the world of the animated series ‘What If…?’ will be released May 30 exclusively as a free app on Apple Vision Pro.

Business Headline News

DNEG Launches DNEG 360 Division with Dimension Studio

The two companies’ joint virtual production venture expands to provide end-to-end client production solutions, from development through post; LED volume stages are also debuted in London and Rome.

Innovations in Immersive Storytelling Headline News

USC School of Cinematic Arts’ Ganek Immersive Studio Inaugural Showcase Set

By Dan Sarto | Friday, March 29, 2024 at 4:32pm

The program review, featuring projects in production and development at the state-of-the-art studio, will be held on the SCA campus this coming Thursday, April 4.  

VR Headline News

Watch: Immersive ‘The Imaginary Friend’ Animation and Development Sneak Peek

By Dan Sarto | Friday, March 8, 2024 at 1:33pm

In their SXSW in-person XR Spotlight section experiences set for March 9, the Studio Biarritz team, led by VR director Steve Hallema, producer Corine Meijers, and lead designer Koen Koopman, will showcase their latest project about a grieving child struggling to separate reality from fantasy, who creates ‘You’ – his imaginary friend, to fight the monsters in his mind. 

Boosting Innovation in Animation Headline News

4th Edition of Next Lab Generation Selections Announced

20 projects are chosen from 91 submissions from 26 countries; the annual initiative seeks to discover new talent and boost advanced animation production from a technical and narrative perspective. 

Innovation in Ibero-American Storytelling Headline News

IBERMEDIA NEXT Announces Co-Development Selections

Out of 104 submissions, 14 projects were chosen for support in development of Ibero-American stories through technological innovation in animation.

call for entries Headline News

Call for Submissions: 4th Edition of the Next Lab Generation Workshop

The annual initiative seeks to discover new talent and boost advanced animation production from a technical and narrative perspective; entries accepted from individuals and groups – the deadline is December 13.

Education Headline News

disguise Launches Free ‘Virtual Production Workflows’ Course

Nine modular topics range from volume design to ACES color management and virtual production workflows; participants earn an online certificate.

A Must-Have Guide Headline News

VES Announces ‘The VES Handbook of Virtual Production’ Release

The comprehensive guide to techniques and best practices, gleaned from 82 experts in VR, AR, MR, and XR technology and edited by VFX professionals Susan Zwerman VES and Jeffrey A. Okun VES, is now available for pre-order.

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